The personal information we collect when you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.
In addition, when you browse the Site, we collect information about the individual web pages or products you view, which websites or search terms have referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as "Device Information".
We collect device information using the following technologies:
- Cookies" are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information on cookies and how to disable them, please visit http://www.allaboutcookies.org.
- Log files" track actions that occur on the Site and collect data that includes your IP address, browser type, Internet service provider, referring/exit pages and date/time stamps.
- Web beacons, tags and pixels are electronic files used to record information about how you navigate the Site.
In addition, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, and payment information (including credit card numbers, email address, and telephone number). We refer to this information as "Order Information".
How do we use your personal information?
We use the Order Information we collect generally to fulfill any order placed through the Site (including processing your payment information, arranging for shipping, and providing invoices and/or order confirmations). In addition, we use this order information to:
- Communicating with you.
- Evaluate our orders for potential risk or fraud.
- When you are in line with the preferences you have shared with us, we will provide you with information or advertising related to our products or services.
We use the device information we collect to help us detect potential risks and fraud (in particular, your IP address) and, more generally, to improve and optimize our site (for example, by generating analyses of how our customers navigate and interact with the site and to evaluate the success of our marketing and advertising campaigns).
Sharing your personal information
We share your personal information with third parties to help us use your personal information as described above. For example, we use Shopify to feed our online store. You can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the site. You can read more about how Google uses your personal information here: https://www.google.com/intl/en/policies/privacy/. You may also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other legal request for information we receive, or to otherwise protect our rights.
As described above, we use your personal information to provide you with specific advertising or marketing communications that we believe may be of interest to you. For more information on how targeted advertising works, you can visit the Network Advertising Initiative ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
In addition, you may opt out of some of these services by visiting the Digital Advertising Alliance portal at: http://optout.aboutads.info/.
Please note that we do not alter our data collection and site usage practices when we see a No Tracking sign on your browser.
If you are a European resident, you have the right to access the personal information we hold about you and to request that we correct, update or delete your personal information. If you wish to exercise this right, please contact us using the contact information below.
In addition, if you are a European resident, we observe that we are processing your information to fulfill any contracts we may have with you (for example, if you place an order through the Site), or to pursue our legitimate business interests mentioned above. In addition, please note that your information will be transferred outside of Europe, including to Canada and the United States.
When you place an order through the Site, we will keep your order information on file unless and until you ask us to remove it.
For more information about our privacy practices, if you have questions or wish to file a complaint, please contact us by email at firstname.lastname@example.org or by mail using the contact information below:
[Re: Privacy Compliance Officer]